The event, held in the emblematic Veles e Vents building, was attended by the Minister of Innovation, Industry, Commerce and Tourism of the Generalitat Valenciana, as well as the provincial deputy for Tourism of the Diputación de Valencia. Institutional, business, and tourism representatives from national and international organizations linked to the sector also participated.
During the conference, experts and institutional representatives highlighted the strategic role of camping as an accommodation modality capable of maintaining tourist activity throughout the year, especially outside peak holiday periods. This capacity decisively contributes to the economic and tourist revitalization of numerous destinations along both the coast and inland areas of Valencia.
“"Camping currently represents one of the tourism models with the greatest capacity for adaptation, innovation, and growth within the Valencian tourism offer."
The meeting addressed topics such as artificial intelligence applied to the promotion and positioning of campsites in international markets, as well as advanced internal management systems to improve customer experience and optimize resources. The importance of digitalization for the sector's competitiveness, productivity, and profitability was emphasized.
Another central theme was the evolution of accommodation modalities, with the growth of glamping, mobile homes, and designer bungalows. These proposals represent a key line of differentiation and growth in European tourism, attracting new traveler profiles and consolidating camping as a modern and sustainable option.
The Minister acknowledged the leadership of the Federation of Campings of the Valencian Community as the main interlocutor for the sector, highlighting its promotional work. For his part, the provincial deputy for Tourism emphasized the role of camping in the economic revitalization of many municipalities, especially in inland areas, generating employment and activity throughout the year.
