The study, which analyzes the first quarter of 2026, reveals that La Marina Alta is on the map of Spain's most strained real estate markets. Although they do not occupy the top positions in the general ranking, dominated by large capitals, the presence of these three towns highlights the growing interest in the area.

Dénia is the best-positioned municipality in the region, ranking 59th nationally, with an average price of 529,288 euros per home. This amount exceeds that of cities like Barcelona (468,276 euros) or Valencia (323,423 euros), indicating that, although it is not a major urban center of maximum demand, its prices are significantly high.

For its part, Calp appears in 76th place, with an average price of 672,012 euros, even surpassing that of Madrid (608,438 euros). The most striking case is Xàbia, which, despite being 78th in demand, records an average price of 984,971 euros, making it the sixth most expensive municipality in Idealista's national list.

The province of Alicante contributes the most municipalities to the national ranking, with a total of 16 of the 84 localities with the highest demand pressure. In addition to the three from La Marina Alta, these include Alicante, Elche, Santa Pola, La Vila Joiosa, Guardamar del Segura, Benidorm, Pilar de la Horadada, Torrevieja, Altea, l’Alfàs del Pi, Orihuela, Ciudad Quesada, and Finestrat.

These data show a dual reality for La Marina Alta: a relative demand that does not reach the levels of large capitals, but average prices in its tourist municipalities that are among the highest in the country. The average price among Dénia, Calp, and Xàbia reaches 728,757 euros, confirming the trend of a real estate market at the high end of the Spanish landscape.