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Diario PYME

Málaga Exceeds Hotel Occupancy Expectations During Holy Week

Málaga province and the Costa del Sol recorded 82.85% occupancy, surpassing initial forecasts and last year's figures.

Generic image of a hotel key card, symbolizing hotel occupancy.
IA

Generic image of a hotel key card, symbolizing hotel occupancy.

Málaga's Holy Week and the Costa del Sol concluded with a significant increase in hotel occupancy, reaching 82.85%, which is 2.67 points higher than in 2025, despite railway connection issues.

The final data on tourism during Málaga's Holy Week have disproven the pessimistic forecasts that circulated weeks prior. Contrary to warnings of a “definitively lost” Holy Week for tourism, the province not only maintained its visitors but also increased hotel occupancy between March 27 and April 6.
According to the Association of Hotel Entrepreneurs of the Costa del Sol (AEHCOS), the average occupancy was 82.85%. During the key days, from Maundy Thursday to Easter Sunday, the figure rose to 85.26%, two points higher than the previous year. These figures are the second best of the last five years, only surpassed by those of 2023, when the absence of pandemic restrictions and good weather boosted occupancy to 84.23%.
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"The occupancy data for this Holy Week confirm that the weather has helped the results."

José Luque · President of AEHCOS
The employers' association attributes the surpassing of initial forecasts, which anticipated a 26% drop and 73.47% occupancy, to international tourism and, especially, to good weather. Daytime temperatures hovered around 22 degrees Celsius and the absence of rain were key factors for last-minute bookings. The destinations with the highest occupancy were Benalmádena (90.30%), Costa Oriental – Axarquía (86.67%), Torremolinos (85.85%), Mijas (84.90%), and Málaga – Rincón de la Victoria (84.51%). International tourism accounted for 77.95% of visitors.
Furthermore, employment data also showed positive trends, with an increase of 14,307 affiliates to Social Security in the province and a reduction of 1,863 unemployed individuals compared to February. The Confederation of Entrepreneurs of Málaga links these results to the “favorable impact of Holy Week,” despite the inconveniences caused by the interruption of the direct AVE train service to Madrid due to construction work in Álora.
These figures contrast with the initial alarmism from some public officials, such as the head of Tourism in Andalusia, Arturo Bernal, and the Minister of Economy and Finance, Carolina España, who had expressed concern about the impact of the AVE disruption. The mayor of Málaga, Francisco de la Torre, had been more cautious, anticipating a “minimal” impact.

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