The company's history has been shaped by major global economic events, including the dot-com bubble burst, the 2008 financial crisis, and the 2020 health emergency. Despite these obstacles, the business has remained active by focusing on a professional niche that includes educational institutions, care homes, and public administration centers.
Their business model has evolved significantly since the late nineties, when selling furniture online was considered an unconventional approach. The firm's strategy has involved balancing a digital presence with a physical showroom in Madrid, emphasizing customer service and trust over price-driven competition.
Adapting to modern work environments has been essential to their longevity. The demand for ergonomic solutions and home office equipment surged following the pandemic, prompting the company to tailor its offerings to hybrid workspaces, moving away from the paper-heavy, fax-reliant office setups of the late 1990s.
