Pepe’s Palmeras Consolidates Sustainability and Opens European Market

The Vila-rodona nursery, with over 100,000 palm trees, focuses on solar energy, compost, and water reduction for European exports.

Generic image of palm tree seedlings in pots, with a blurred background of other plants and agricultural machinery.
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Generic image of palm tree seedlings in pots, with a blurred background of other plants and agricultural machinery.

The family nursery Pepe’s Palmeras, located in Vila-rodona, has established itself as a benchmark in sustainable and ecological agricultural production, boasting over 100,000 palm trees, and is preparing for international expansion into Europe.

The company, with roots in traditional agriculture, closes the sustainability loop through cultivation from its own seeds, the use of solar energy, integrated composting, and reduced water consumption. Pepe’s Palmeras positions itself as a supplier for wholesalers, garden centers, and landscapers across Europe, specializing in cold-resistant varieties like the Trachycarpus fortunei.
With a zero-waste philosophy and maximum resource efficiency, the nursery implements high-precision irrigation systems, utilizes solar energy, and produces its own compost. The company has begun propagation from its own "mother palm trees," achieving complete circularity in its production process.
To drive this new phase, Pepe’s Palmeras has joined the Cambra de Comerç de Valls as a partner to explore new international markets, with the primary goal of initiating exports to the Netherlands and accessing Eastern European countries such as Slovakia, Romania, or Belgium. Concurrently, they are developing a new business line with mastic (Pistacia lentiscus).
Based on information from the official source: Cambra de Comerç de Valls (23/10/2026)