Manlleu joins 'La Comerciada' to boost local commerce

The initiative, arriving for the first time in the Capital del Ter, aims to boost sales with raffles and promotions from October 5th to 12th.

Street scene in Manlleu's commercial area decorated for the 'La Comerciada' campaign.
AI

Street scene in Manlleu's commercial area decorated for the 'La Comerciada' campaign.

The initiative La Comerciada, originating in the Girona region, is arriving for the first time in Manlleu and across Catalonia's four provinces, aiming to boost local commerce.

From October 5th to 12th, establishments associated with the Manlleu Shopkeepers Association will carry out promotional activities such as raffles and special offers to attract customers and highlight the region's distinctive elements. Shops will be decorated with campaign materials to showcase the economic and social importance of local businesses.
The main objective is to stimulate sales and invite citizens to discover and enjoy the businesses in their area. Key attractions will include raffles offering thousands of euros in gift vouchers for local products and services.
The detailed schedule and list of participating establishments will be available on the official website of La Comerciada and its Instagram account.
The track record of this initiative is a success story. This year's fourth edition doubles the number of associations compared to the previous one, extends to all four Catalan provinces, and anticipates the participation of 1,500 establishments, surpassing the 1,000 from last year.
The strength of La Comerciada stems from its ability to unite entities with a shared vision, contributing knowledge, resources, and territorial roots. This campaign aims to transcend the boundaries of individual municipalities and organizations.
In addition to Manlleu, several towns and cities across Catalonia will join, including Barcelona, Berga, Calafell, Girona, Lleida, Mataró, Terrassa, Vilafranca del Penedès, and Vilanova i la Geltrú, among others.
Based on information from the official source: Ajuntament de Manlleu (24/09/2026)