The entity, founded in 1919 in the Terra Alta region, has decided to take a step forward in its communication. The new positioning seeks to explain who the organization is, highlighting its history of bold decisions made over more than a century, such as the construction of its modernist winery, designed by Cèsar Martinell, or the commitment to producing aged wines when the market still opted for bulk wine.
The visual change is structured around a new logo that reinterprets the architecture of the historic building, turning the parabolic arches into the letter G. This renewal will gradually extend to the labels of product ranges, such as the Gandesola line, and the entity's digital presence.
“"We live in a moment where artificial intelligence can do everything faster. We believe that in a world where everything is automated, the value of things made by real people, with judgment, with time, and with pride, does not go down. It goes up."
In addition to the brand renewal, the cooperative has introduced Messerols, a skin-contact Garnatxa Blanca wine that recovers traditional production methods. This product, made with skin maceration, aligns with the entity's desire to reclaim its origins and artisanal work in the face of the growing automation of the sector.
