Vicente Marrero Arencibia, owner of Sidras Tuscany, has achieved a milestone in the Canarian cider industry. His brand, made from apples grown in Valleseco, has not only been recognized as the Best Cider of Canarias 2026 at the Official Agrocanarias Competition but has also, for the second consecutive year, revalidated the distinction for Best Image and Presentation. This latter award, for its PET-NAT variety, is in addition to two gold medals won in the sparkling and natural cider categories.
The story of Sidras Tuscany began in 2018, when the Marrero family took over the care of an apple orchard in Valleseco following the father's injury. It was in 2022 that Vicente Marrero had the idea to create a small winery, inspired by the affectionate nickname "Tuscany Valley" given to the young people from Valleseco in the 70s and 80s. The brand pays tribute to that rural generation and is distinguished by its vibrant, 80s-inspired colors on the label, designed in collaboration with the studio Irübi.
Marrero confesses that creating a winery involves "more days of uncertainty than days of joy," facing numerous difficulties that he considers "experiences." However, early recognition, such as a silver medal at a competition in Asturias in the first year, provided a significant commercial and moral boost. "That was a commercial impulse for us. They recognized our work, and that was a joy," he states.
The designation as Best Cider of Canarias has generated "shock" and optimism at the winery. Marrero emphasizes the importance of this recognition for the project but stresses the need to maintain "humility" and daily hard work. He acknowledges the good rapport among Canarian cider makers and the value of these awards for the sector's visibility and economic support.
Regarding dedicating oneself to the primary sector in the Canary Islands, Marrero considers it "less risky" over time, thanks to the natural growth in production capacity and the sale of all annual production. In addition to cider, Sidras Tuscany has embraced agrotourism, preparing its facilities for visits and organizing events like the "espichá de sidra," a tasting for local residents. "The north is still not as prepared to receive tourism. The north has this pending task," he notes, observing a growing interest from foreigners in zero-kilometer products and northern wineries.
The apple, "almost an ancestral element" and the "engine of the primary sector" in Valleseco, is fundamental to the brand's identity. Marrero highlights the value of this unique product from the island's upper midlands, whose cultivation is being "rescued" from abandoned farms. The cider is made with Reineta apples, both sweet and acidic, seeking a balance that allows for natural fermentation and protects the product, which is consumed at its optimal annual peak.
Although there is still a lack of awareness about cider production in Valleseco, Sidras Tuscany actively participates in zero-kilometer fairs. The product appeals to consumers aged 30 and above, who seek "more exquisite" beverages. Marrero observes that while young people drink differently now, cider remains an attractive option for socializing. The Canarian cider sector is gaining national visibility through its participation in stands in Madrid and competitions in Asturias, as well as Valleseco's inclusion in the "European City of Cider".
The next challenge for Sidras Tuscany is to maintain its current quality and its identity rooted in Valleseco, while continuing to "grow naturally" and "enhance the value" of its product.
