Hotel Overnights Increase 5.4% in March, with Tenerife Leading Stays

The Spanish tourism sector experiences significant growth in March, driven by both national and international travelers, alongside rising prices and profitability.

Generic image of a hotel room key card on a reception desk.
IA

Generic image of a hotel room key card on a reception desk.

Hotel overnights in Spain grew by 5.4% in March, reaching 23.6 million stays, according to INE data, with Tenerife standing out as the leader in terms of stay volume.

The Spanish hotel sector recorded a significant increase in March, surpassing 23.6 million overnight stays. This growth, 5.4% higher than the same month last year, is attributed to both demand from residents in Spain, with a 5.2% increase, and non-residents, whose stays grew by 5.5%.
In the first quarter of 2026, cumulative overnight stays rose by 3.4% compared to the same period of the previous year. National travelers contributed with a 2.1% increase, while non-residents accounted for a 4.2% rise, according to provisional figures from the National Institute of Statistics (INE).
The sector's profitability also showed an upward trend. The Hotel Price Index (IPH) experienced an annual increase of 4.5%. The average revenue per occupied room (ADR) stood at 117.8 euros in March, representing a year-on-year increase of 3.7%. The average daily revenue per available room (RevPAR) reached 75 euros, 3.8% more than in March 2025.

The Canary Islands registered the highest occupancy rate by beds, with the south of Gran Canaria and the municipality of Mogán particularly standing out, reaching the highest level in Spain with 80.4% of their beds occupied.

Regarding preferred destinations, Andalusia, Catalonia, and the Valencian Community were the most chosen by national travelers. Meanwhile, foreign tourists predominantly opted for the Canary Islands, which accounted for 37.7% of their total overnight stays, followed by Andalusia and Catalonia. The island of Tenerife led tourist areas in terms of stay volume, exceeding 2.2 million.
The national occupancy rate by beds was 53.7% in March, an increase of 1.5%. During weekends, this figure rose to 59.3%. The Canary Islands stood out with the highest occupancy rate, reaching 74.9%, with the south of Gran Canaria and the municipality of Mogán recording the highest levels.