The Sabor Granada initiative, promoted by the Provincial Council of Granada, continues its expansion and now boasts 379 associated companies. Over the past year, the brand has welcomed 45 new businesses, strengthening its role as a key tool for the provincial agri-food sector.

The Deputy for European Funds, Development, Industry, and Employment, Antonio Díaz, presided over the annual business meeting of Sabor Granada, held as part of the Corpus Fair. The gathering brought together producers, hoteliers, and merchants to assess the brand's trajectory and its impact on the province's economy.

Díaz highlighted the importance of Sabor Granada in increasing the competitiveness of local businesses and expanding the marketing of Granadian products nationally and internationally. He reaffirmed the Provincial Council's commitment to the sector and the promotion of gastronomy as a tourist and economic attraction.

The newly incorporated companies received their official badges, recognizing their commitment to the quality and excellence of the province's products. Currently, the brand groups 240 producers, 108 hospitality establishments, 18 shops, 11 associations, and two tourist accommodations.

The growth of the hospitality sector, accounting for over 28% of affiliated companies, aligns with the Provincial Council's strategy to position quality gastronomy as a promotional pillar for Granada.