The new establishment, known as a Polestar Space, covers 210 square meters and has the capacity to display up to four vehicles simultaneously. This showroom is designed to offer customers a personalized experience, allowing them to explore the full range and configure models according to their preferences.
The choice of Malaga is driven by its economic dynamism and the growing demand for electric vehicles in the region. According to company management, the city combines a customer profile aligned with the premium segment and an environment with a strong international outlook, both key factors for the brand's growth.
“"Malaga is a strategic city for Polestar. It combines visibility, economic dynamism, and a customer profile that is very much aligned with our proposal."
The firm's business model is based on an agency approach that collaborates with retail partners to ensure service quality. Regarding after-sales, the brand leverages the network associated with Volvo to ensure comprehensive technical coverage while maintaining its own customer service standards.
With this opening, the company continues its national expansion strategy, which includes other locations in Las Palmas de Gran Canaria and future facilities in Murcia and Madrid. The brand has confirmed that, following the success of this rollout, cities like Seville are also being considered for future additions to its commercial network.
