The workshop, developed under the agreement with the Provincial Council of Huelva and organized with the Lepe City Council, brought together business owners and entrepreneurs interested in new e-commerce opportunities. The main objective was to provide digital tools and business strategies adapted to the new digital landscape.

The event was inaugurated by the president of the Chamber of Commerce of Huelva, Daniel Toscano, and the mayor of Lepe, Alberto Verano. Both highlighted the importance of innovation and digitalization in enhancing the competitiveness of local businesses and adapting to current consumer habits.

This initiative is part of the commitment by the Chamber of Commerce and the Provincial Council to drive digital transformation within the business fabric of Huelva. During the session, practical online sales strategies were analyzed, including own digital stores, external platforms like Amazon, and the rise of social commerce through TikTok Shop.

Speakers such as José Manuel López (CEO of Logymarketing), Luciano Sánchez (CEO of Luciano Estudio), and Lina Peguero (SOCIAL CI HUELVA) shared their expertise on e-commerce, marketplaces, and direct social media sales. The workshop concluded with a round table discussion to address questions and foster the exchange of experiences among attendees and experts.

The Chamber of Commerce has announced that these training actions will continue in other municipalities across the province, aiming to further bring innovation and digital skills to the entire business community of Huelva.